This reference provides extended biographical profiles of 54 men
and women who have shaped advertising from the 19th century to the
present. The profiles provide basic biographical information and
discuss their careers and contributions in detail. Each entry
concludes with a bibliography of works by and about the subject and
a list of major clients and advertising campaigns. The volume
closes with a selected bibliography of works for further reading.
Included are copywriters, key business people from major agencies,
and people who contributed to advertising theory and psychology.
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