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Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works

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The Ad Men and Women - A Biographical Dictionary of Advertising (Hardcover, New) Loot Price: R2,502

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The Ad Men and Women - A Biographical Dictionary of Advertising (Hardcover, New): Edd C. Applegate

The Ad Men and Women - A Biographical Dictionary of Advertising (Hardcover, New)

Edd C. Applegate

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Loot Price R2,502 Discovery Miles 25 020 | Repayment Terms: R234 pm x 12*

Expected to ship within 10 - 15 working days

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This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliography of works for further reading. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology.

General

Imprint:	Greenwood Press
Country of origin:	United States
Release date:	April 1994
First published:	April 1994
Authors:	Edd C. Applegate
Dimensions:	229 x 152 x 26mm (L x W x T)
Format:	Hardcover
Pages:	424
Edition:	New
ISBN-13:	978-0-313-27801-3
Categories:	Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works > General Books > Humanities > History > History of specific subjects > Social & cultural history Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry Books > History > History of specific subjects > Social & cultural history Promotions
LSN:	0-313-27801-6
Barcode:	9780313278013