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Herbert Hoover and the Commodification of Middle-Class America - An American Promise (Hardcover)
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Herbert Hoover and the Commodification of Middle-Class America - An American Promise (Hardcover)
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Herbert Hoover rose from a rudimentary background to establish
himself as a self-made millionaire and leading progressive
reformer. Until the disaster that hit the nation in 1929, Hoover
was known globally as the "Great Humanitarian" who had saved the
lives of scores of millions of Europeans and Asians during and
following WWI. As Secretary of Commerce through the twenties, the
"Great Engineer" constructed, tooled, and fine-tuned the most
powerful economy in the world. Hoover was celebrated as a
representative product of America's rise to global domination and a
formidable voice for progressivism who could finish the job in the
White House. The Depression was Hoover's undoing, but historians
recognize they must take account of his considerable contributions
to the creation of "twentieth-century America." As we learn more of
that America, Hoover makes "more sense." With due consideration of
Hoover's accomplishments, one can further understand the
construction of the American industrial and corporate economy,
progressivism and the New Deal, and political posturing throughout
the century. Equally significant, one can comprehend
twentieth-century "cash-box" culture and Hoover's formidable
contributions as a public servant to the commodification of
American life. He endeavored to establish that all could fulfill a
secure, middle-class life-in essence, achieve the "American Dream."
This concept in part was created by Hoover, who also was considered
one of the nation's public-relations geniuses. The political
establishment continues to build upon the social and cultural
foundation he laid. That foundation, while under stress, remains
fundamentally sound as the nation enters the twenty-first century.
The criticisms rained down upon American materialism echo dangers
Hoover warned against. He subscribed to the maxim that a genuinely
good society is not one premised upon material values; it is
established upon a widely distributed sense of well-being grounded
in service and compassion. Hoover never lost sight of the
imperative of selflessness for the good of others, the nation, and
oneself within an individualistically driven society rich in
comforts and security. He sedulously worked to create a
middle-class identity which spoke to material well-being and
fundamental decency. A true believer, Herbert Clark Hoover
energetically embraced the "American Promise."
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