Books > History > World history > 1750 to 1900
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Style and Seduction - Jewish Patrons, Architecture, and Design in Fin de Siecle Vienna (Paperback)
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Style and Seduction - Jewish Patrons, Architecture, and Design in Fin de Siecle Vienna (Paperback)
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A recent surge of interest in Jewish patronage during the golden
years of Vienna has led to the question, Would modernism in Vienna
have developed in the same fashion had Jewish patrons not been
involved? This book uniquely treats Jewish identification within
Viennese modernism as a matter of Jews active fashioning of a new
language to convey their aims of emancipation along with their
claims of cultural authority. In this provocative reexamination of
the roots of Viennese modernism, Elana Shapira analyzes the central
role of Jewish businessmen, professionals, and writers in the
evolution of the city's architecture and design from the 1860s to
the 1910s. According to Shapira, these patrons negotiated their
relationship with their non-Jewish surroundings and clarified their
position within Viennese society by inscribing Jewish elements into
the buildings, interiors, furniture, and design objects that they
financed, produced, and co-designed. In the first book to
investigate the cultural contributions of the banker Eduard
Todesco, the steel tycoon Karl Wittgenstein, the textile
industrialist Fritz Waerndorfer, the author Peter Altenberg, the
tailor Leopold Goldman, and many others, Shapira reconsiders
theories identifying the crisis of Jewish assimilation as a primary
creative stimulus for the Jewish contribution to Viennese
modernism. Instead, she argues that creative tensions between Jews
and non-Jews-patrons and designers who cooperated and arranged
well-choreographed social encounters with one another-offer more
convincing explanations for the formation of a new semantics of
modern Viennese architecture and design than do theories based on
assimilation. This thoroughly researched and richly illustrated
book will interest scholars and students of Jewish studies, Vienna
and Viennese culture, and modernism.
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