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Roles, Trust, and Reputation in Social Media Knowledge Markets - Theory and Methods (Hardcover, 2015 ed.)
Loot Price: R1,969
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Roles, Trust, and Reputation in Social Media Knowledge Markets - Theory and Methods (Hardcover, 2015 ed.)
Series: Computational Social Sciences
Expected to ship within 12 - 19 working days
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Knowledge and expertise, especially of the kind that can shape
public opinion, have been traditionally the domain of individuals
holding degrees awarded by higher learning institutions or
occupying formal positions in notable organizations. Expertise is
validated by reputations established in an institutionalized
marketplace of ideas with a limited number of "available seats" and
a stringent process of selection and retention of names, ideas,
topics and facts of interest. However, the social media revolution,
which has enabled over two billion Internet users not only to
consume, but also to produce information and knowledge, has created
a secondary and very active informal marketplace of ideas and
knowledge. Anchored by platforms like Wikipedia, YouTube, Facebook
and Twitter, this informal marketplace has low barriers to entry
and has become a gigantic and potentially questionable, knowledge
resource for the public at large. Roles, Trust and Reputation in
Social Media Knowledge Markets will discuss some of the emerging
trends in defining, measuring and operationalizing reputation as a
new and essential component of the knowledge that is generated and
consumed online. The book will propose a future research agenda
related to these issues. The ultimate goal of research agenda being
to shape the next generation of theoretical and analytic strategies
needed for understanding how knowledge markets are influenced by
social interactions and reputations built around functional roles.
The authors, including leading scholars and young innovators, will
share with the readers some of the main lessons they have learned
from their own work in these areas and will discuss the issues,
topics and sub-areas that they find under-studied or that promise
the greatest intellectual payoff in the future. The discussion will
be placed in the context of social network analysis and "big data"
research. Roles, Trust and Reputation in Social Media Knowledge
Markets exposes issues that have not been satisfactorily dealt with
in the current literature, as the research agenda in reputation and
authorship is still emerging. In a broader sense, the volume aims
to change the way in which knowledge generation in social media
spaces is understood and utilized. The tools, theories and
methodologies proposed by the contributors offer concrete avenues
for developing the next generation of research strategies and
applications that will help: tomorrow's information consumers make
smarter choices, developers to create new tools and researchers to
launch new research programs.
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