The Color Line and the Assembly Line tells a new story of the
impact of mass production on society. Global corporations, based
originally in the United States, have played a part in making
gender and race everywhere. Focusing on Ford Motor Company's rise
to become the largest, richest, and most influential corporation in
the world, The Color Line and the Assembly Line takes on the
traditional story of Fordism. Contrary to popular thought the
assembly line was perfectly compatible with all manner of racial
practice in the United States, Brazil, and South Africa. Each
country's distinct forms of racial hierarchies in the 1920s and
1930s informed Ford's often divisive labor processes. Confirming
racism as an essential component in the creation of global
capitalism, Elizabeth Esch also adds an important new lesson
showing how local patterns gave capitalism its distinctive
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