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Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Costume, clothes & fashion
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This Year's Model - Fashion, Media, and the Making of Glamour (Paperback)
Loot Price: R1,013
Discovery Miles 10 130
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This Year's Model - Fashion, Media, and the Making of Glamour (Paperback)
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Over the last four decades, the fashion modeling industry has
become a lightning rod for debates about Western beauty ideals, the
sexual objectification of women, and consumer desire. Yet, fashion
models still captivate, embodying all that is cool, glam, hip, and
desirable. They are a fixture in tabloids, magazines, fashion
blogs, and television. Why exactly are models so appealing? And how
do these women succeed in so soundly holding our attention? In This
Year's Model, Elizabeth Wissinger weaves together in-depth
interviews and research at model castings, photo shoots, and runway
shows to offer a glimpse into the life of the model throughout the
20th and 21st centuries. Once an ad hoc occupation, the "model
life" now involves a great deal of physical and virtual management
of the body, or what Wissinger terms "glamour labor." Wissinger
argues that glamour labor-the specialized modeling work of
self-styling, crafting a 'look,' and building an image-has been
amplified by the rise of digital media, as new technologies make
tinkering with the body's form and image easy. Models can now
present self-fashioning, self-surveillance, and self-branding as
essential behaviors for anyone who is truly in the know and 'in
fashion.' Countless regular people make it their mission to achieve
this ideal, not realizing that technology is key to creating the
unattainable standard of beauty the model upholds-and as Wissinger
argues, this has been the case for decades, before Photoshop even
existed. Both a vividly illustrated historical survey and an
incisive critique of fashion media, This Year's Model demonstrates
the lasting cultural influence of this unique form of embodied
labor.
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