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Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries

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Advanced Theory and Practice in Sport Marketing (Paperback, 4th edition) Loot Price: R1,836
Discovery Miles 18 360
Advanced Theory and Practice in Sport Marketing (Paperback, 4th edition): Eric C. Schwarz, Jason D. Hunter, Kyle J. Brannigan,...

Advanced Theory and Practice in Sport Marketing (Paperback, 4th edition)

Eric C. Schwarz, Jason D. Hunter, Kyle J. Brannigan, Kevin P. Cattani

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Loot Price R1,836 Discovery Miles 18 360 | Repayment Terms: R172 pm x 12*

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The only sport marketing textbook aimed at upper-level and postgraduate courses in sport marketing Sport marketing is a core component of all sport marketing and sport business degree courses New edition covers key emerging issues including analytics and data-driven research, digital marketing communications and technologies, emotional intelligence, social entrepreneurship and post-COVID marketing Features in every chapter to encourage critical thinking and to relate theory to real-world practice, including case studies and insights from sports industry practitioners Full suite of ancillary materials, including a test bank, PowerPoint slides and a curriculum guide

General

Imprint: Taylor & Francis
Country of origin: United Kingdom
Release date: August 2022
First published: 2023
Authors: Eric C. Schwarz • Jason D. Hunter • Kyle J. Brannigan • Kevin P. Cattani
Dimensions: 246 x 174 x 30mm (L x W x T)
Format: Paperback
Pages: 310
Edition: 4th edition
ISBN-13: 978-1-03-213753-7
Categories: Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
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LSN: 1-03-213753-3
Barcode: 9781032137537

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