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Innovation and Entrepreneurship in Sport Management (Hardcover)
Loot Price: R2,525
Discovery Miles 25 250
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Innovation and Entrepreneurship in Sport Management (Hardcover)
Expected to ship within 12 - 17 working days
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This timely book takes both a practical and academic perspective of
innovation in sport management, exploring the role of
entrepreneurship in sport. With its interdisciplinary approach, it
provides a holistic overview of the ways in which sport is both
innovative and entrepreneurial. Expert contributors examine how
technological advances, scientific approaches, digitalization and
tournament design shape, or are shaped by, entrepreneurial ventures
in sport management. Chapters also discuss the implications of the
coronavirus pandemic for the sports industry, analysing how sport
entities and managers have had to be innovative in order to adapt
to the new market and unpredictable societal conditions created by
the pandemic. The book reflects on the importance of innovation for
sport management, highlighting the need for futuristic thinking as
sports organisations try to develop better practices. Offering
practical examples of entrepreneurship in sport, this book will be
a useful resource for scholars and students of sports, sport
management and management education. It will also be beneficial for
sports practitioners and managers focusing on organisational
innovation and how to navigate crises.
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