James Joyce's use of ten one hundred-letter words in Finnegans
Wake has always been an intriguing feature of that novel. Eric
McLuhan takes a new by placing the Wake in the tradition of
Menippean satire, where language is used to shock and provoke. Seen
in this light, Joyce's peculiar language and style become part of
this Menippean tradition through his use of the linguistic
'thunderclap'.
The Role of Thunder in Finnegans Wake is the first book to
examine this strangest and most prominent aspect of the language of
the Wake, and explain its use in the context of classical Greek
literature. Each thunderclap is a resonating logos that represents
a transformation of human culture. McLuhan presents the thunders as
encoding Joyce's study of ten major communications revolutions,
ranging from neolithic technologies such as speech and fire,
through cities, the railroad, and print, to radio, movies, and
television. Seen in this fashion, Finnegans Wake is both an
encyclopedia of the effects of technology in reshaping human
culture and society, and a complete training course for detecting
the changes in sensibility occasioned by new media.
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