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Books > Business & Economics > Business & management > Business negotiation
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The Timeless Principles of Successful Business Strategy - Corporate Sustainability as the New Driving Force (Paperback, Softcover reprint of the original 2nd ed. 2017)
Loot Price: R1,709
Discovery Miles 17 090
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The Timeless Principles of Successful Business Strategy - Corporate Sustainability as the New Driving Force (Paperback, Softcover reprint of the original 2nd ed. 2017)
Series: Management for Professionals
Expected to ship within 10 - 15 working days
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While it is possible for a company achieve short-term profit, it is
much more difficult to sustain corporate success over time. This
book is intended for those who run, or want to run, a business
whatever its size or activity, with the objective of making it
sustainable so that it will be a legacy for future generations.
Indeed, the real purpose of corporate strategy is not only to make
quick profits, but more importantly to create an organization that
will endure. There is much to learn from the experience of
established firms that have existed for a hundred years or more.
They provide the material for this clear and concise book, which
details the main elements of corporate strategy. Recognizing that
each firm is unique, the book resists the temptation of quick
fixes, instead offering lessons to be pondered and used on a
case-by-case basis.
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