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Achieving Excellence in Fundraising (Hardcover, 4th Edition)
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Achieving Excellence in Fundraising (Hardcover, 4th Edition)
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Achieving Excellence in Fundraising is the go-to reference for
fundraising principles, concepts, and techniques. With
comprehensive guidance toward the fundraising role, this book
reflects the latest advances in fundraising knowledge. Coverage
includes evolving technologies, the importance of high net worth
donors, global fundraising perspectives, results analysis and
performance evaluation, accountability, and credentialing, with
contributions from noted experts in the field. You'll gain
essential insight into the practice of fundraising and the
fundraising cycle, reinforced by ancillary discussion questions,
case studies, and additional readings. With contributions from
members of The Fund Raising School and the faculty of Indiana
University's Lilly Family School of Philanthropy, this new edition
includes detailed guidance on nonprofit accounting practices as
defined by the Financial Accounting Standards Board and the
American Institute of Certified Public Accountants, rounding out
the complete, thorough coverage of the fundraising profession.
Designed to provide both theory and practical knowledge, this book
is an all-in-one resource for anyone who performs fundraising
duties. * Understand donor dynamics and craft an institutional
development plan * Explore essential marketing and solicitation
techniques * Learn effective volunteer recruitment, retention, and
management strategies Fundraising merges a variety of fields
including psychology, business management, accounting, and
marketing, making it a unique role that requires a uniquely well
rounded yet focused skillset. Amidst economic uncertainty and a
widening wealth gap the world over, it's more important than ever
for fundraisers to have a firm grasp on the tools at their
disposal. Achieving Excellence in Fundraising is the ultimate guide
to succeeding in this critical role.
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