Consumer interests and concerns reveal themselves in different
forms of consumer organisation. In this book, the agenda of
affluent consumers in post-1945 Western societies is investigated
through a collection of essays on the consumer movement in Britain,
the USA, France and Norway. These contributions challenge a
stereotype of the consumer as passive and individualistic by
demonstrating how citizens have continued to organise on matters
relating to consumption in the post-war era. Coming from the fields
of history and the social sciences, the contributors offer fresh
insights into questions of how and why consumers have chosen to
organise in a context of increasing affluence. The book should
appeal to students, scholars and others interested in the history
of consumption and social movements.
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