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B-to-B Electronic Marketplaces - Successful Introduction in the Chemical Industry (Paperback, 2002 ed.) Loot Price: R1,476
Discovery Miles 14 760
Repayment Terms: R138 pm x 12*
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B-to-B Electronic Marketplaces - Successful Introduction in the Chemical Industry (Paperback, 2002 ed.): Evi Hartmann

B-to-B Electronic Marketplaces - Successful Introduction in the Chemical Industry (Paperback, 2002 ed.)

Evi Hartmann

Series: Business-to-Business-Marketing

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Loot Price R1,476 Discovery Miles 14 760 | Repayment Terms: R138 pm x 12*

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Evi Hartmann discusses the following research questions: What is the relation between a given purchase situation and the characteristics of a B-to-B E-marketplace? Can a fit between the two be defined from a relationship perspective? How does the interplay between the purchase situation and the B-to-B E-marketplace characteristics influence the success of a supplier relationship?

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Business-to-Business-Marketing
Release date: December 2002
First published: 2002
Authors: Evi Hartmann
Dimensions: 210 x 148 x 12mm (L x W x T)
Format: Paperback
Pages: 208
Edition: 2002 ed.
ISBN-13: 978-3-8244-7768-5
Languages: English
Subtitles: German
Categories: Books > Business & Economics > Business & management > E-commerce
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LSN: 3-8244-7768-8
Barcode: 9783824477685

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