Evi Hartmann discusses the following research questions: What is
the relation between a given purchase situation and the
characteristics of a B-to-B E-marketplace? Can a fit between the
two be defined from a relationship perspective? How does the
interplay between the purchase situation and the B-to-B
E-marketplace characteristics influence the success of a supplier
relationship?
General
| Imprint: |
Deutscher Universitats Verlag
|
| Country of origin: |
Germany |
| Series: |
Business-to-Business-Marketing |
| Release date: |
December 2002 |
| First published: |
2002 |
| Authors: |
Evi Hartmann
|
| Dimensions: |
210 x 148 x 12mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
208 |
| Edition: |
2002 ed. |
| ISBN-13: |
978-3-8244-7768-5 |
| Languages: |
English
|
| Subtitles: |
German
|
| Categories: |
Books >
Business & Economics >
Business & management >
E-commerce
Promotions
|
| LSN: |
3-8244-7768-8 |
| Barcode: |
9783824477685 |
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