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Customer Relationship Management - Organizational and Technological Perspectives (Paperback, 2003)
Loot Price: R1,438
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Customer Relationship Management - Organizational and Technological Perspectives (Paperback, 2003)
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Companies and financial institutions are employing operational
information systems in an efficient way. While they have
consolidated a strong level of knowledge in management information
systems, there is still a lack of knowledge on the right way to
apply customer relationship management (CRM) systems under a
business perspective. Most of the companies are still having
problems in evaluating how CRM can meet with the expected results.
The level of complexity is perceived both under a technological and
organizational point of view. A complete innovation process and
heavy change management initiatives should be ensured in order to
have effective and successful systems. This book offers a solid
theoretical and practical perspective on how to face CRM projects,
describing the most appropriate technologies and organizational
issues that have to be considered. Some explaining cases have been
included as well.
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