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Childhood and Tween Girl Culture - Family, Media and Locality (Paperback, 1st ed. 2016)
Loot Price: R1,811
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Childhood and Tween Girl Culture - Family, Media and Locality (Paperback, 1st ed. 2016)
Series: Studies in Childhood and Youth
Expected to ship within 10 - 15 working days
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This book explores the ways in which notions of childhood are being
influenced by a rapidly expanding consumer-media culture in the
21st Century. It has been argued that new stages of childhood are
being created and defined by children's role as consumers. The
concept of 'tween', girls aged between 9 and 14, has generated the
greatest debate. While the fantasy world of 'tween' offers girls a
space to fashion a young, feminine identity it has been widely
argued that the consumer-media's messages pressure tween girls to
consume and adopt highly sexualised appearances and behaviours. The
author considers how the art of consumption for 'tween' girls is
intrinsically linked with their desire for independence and
belonging, and how their consumption is interwoven with other
important social and cultural influences. The book will be of
interest to scholars and students in the fields of Childhood and
Youth Studies, Cultural Studies, Feminist and Women's Studies and
Sociology.
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