The professional services market is under continuous pressure to
change. Some firms have responded well, many have tried and failed.
Professionals are trained to analyze and debate, rather than decide
and act. Implementation and speed of response within professional
firms remains a key problem. While there are many management books
focusing on strategic change, few tackle change in the context of
professionals. This book provides practical tools and techniques to
harness the intellect and energy of professionals and achieve
buy-in and commitment to change in their firms.
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