This combined survey of operant and classical conditioning provides
professional and academic readers with an up-to-date, inclusive
account of a core field of psychology research, with in-depth
coverage of the basic theory, its applications, and current topics
including behavioral economics. * Provides comprehensive coverage
of operant and classical conditioning, relevant fundamental theory,
and applications including the latest techniques * Features
chapters by leading researchers, professionals, and academicians *
Reviews a range of core literature on conditioning * Covers
cutting-edge topics such as behavioral economics
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