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An Insider's Guide to Place Branding - Shaping the Identity and Reputation of Cities, Regions and Countries (Paperback, 1st ed. 2021)
Loot Price: R1,712
Discovery Miles 17 120
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An Insider's Guide to Place Branding - Shaping the Identity and Reputation of Cities, Regions and Countries (Paperback, 1st ed. 2021)
Series: Management for Professionals
Expected to ship within 10 - 15 working days
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This professional guidebook highlights brand development and
management for cities, regions, countries, and destinations. It
presents a unique collection of expert interviews, combined with
latest research insights and thoughts on the most relevant topics
and trends linked to the reputation, brand development and
management of cities, regions, countries and destinations. This is
a book which offers inspiring personal stories and reflections, and
at the same time serves as essential know how guide for busy place
managers, marketers and developers who care about the reputation
and well-being of their community.
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