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An Insider's Guide to Place Branding - Shaping the Identity and Reputation of Cities, Regions and Countries (Paperback, 1st ed. 2021) Loot Price: R1,712
Discovery Miles 17 120
Repayment Terms: R160 pm x 12*
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An Insider's Guide to Place Branding - Shaping the Identity and Reputation of Cities, Regions and Countries (Paperback,...

An Insider's Guide to Place Branding - Shaping the Identity and Reputation of Cities, Regions and Countries (Paperback, 1st ed. 2021)

Florian Kaefer

Series: Management for Professionals

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Loot Price R1,712 Discovery Miles 17 120 | Repayment Terms: R160 pm x 12*

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This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

General

Imprint: Springer Nature Switzerland AG
Country of origin: Switzerland
Series: Management for Professionals
Release date: March 2022
First published: 2021
Authors: Florian Kaefer
Dimensions: 235 x 155mm (L x W)
Format: Paperback
Pages: 289
Edition: 1st ed. 2021
ISBN-13: 978-3-03-067146-4
Categories: Books > Business & Economics > Economics > General
Books > Social sciences > Sociology, social studies > Social groups & communities > Urban communities
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Service industries > General
LSN: 3-03-067146-1
Barcode: 9783030671464

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