Welcome to Loot.co.za! Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search

Checkout
- Your Cart Price

Your cart

Your cart is empty

Books > Business & Economics > Economics

Buy Now

An Insider's Guide to Place Branding - Shaping the Identity and Reputation of Cities, Regions and Countries (Paperback, 1st ed. 2021) Loot Price: R1,770

Discovery Miles 17 700

Repayment Terms: R166 pm x 12*

Add to cart

An Insider's Guide to Place Branding - Shaping the Identity and Reputation of Cities, Regions and Countries (Paperback,...

An Insider's Guide to Place Branding - Shaping the Identity and Reputation of Cities, Regions and Countries (Paperback, 1st ed. 2021)

Florian Kaefer

Series: Management for Professionals

(sign in to rate)

Loot Price R1,770 Discovery Miles 17 700 | Repayment Terms: R166 pm x 12*

Expected to ship within 10 - 15 working days

Description
Details
Customer Reviews

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Management for Professionals
Release date:	March 2022
First published:	2021
Authors:	Florian Kaefer
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	289
Edition:	1st ed. 2021
ISBN-13:	978-3-03-067146-4
Categories:	Books > Business & Economics > Economics > General Books > Social sciences > Sociology, social studies > Social groups & communities > Urban communities Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > General Promotions
LSN:	3-03-067146-1
Barcode:	9783030671464