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Books > Earth & environment > Geography > Human geography
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Markets and the Arts of Attachment (Hardcover)
Loot Price: R4,710
Discovery Miles 47 100
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Markets and the Arts of Attachment (Hardcover)
Series: CRESC
Expected to ship within 12 - 17 working days
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The collection explores how sentiment and relations are organised
in consumer markets. Social studies of economies and markets have
much more to offer than simply adding some 'context', 'culture' or
'soul' to the analysis of economic practices. As this collection
showcases, studying markets socially reveals how attachments
between people and products are engineered and can explain how, and
why, they fail. The contributors explore the tools and techniques
used to work with sentiment, aesthetics and relationships through
strategies including social media marketing, consumer research,
algorithmic profiling, personal selling, and call centre and
relationship management. The arts of attachment, as the various
contributions demonstrate, play a crucial but often misunderstood
role in the technical and organisational functioning of markets.
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