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The Soul at Work - From Alienation to Autonomy (Paperback)
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The Soul at Work - From Alienation to Autonomy (Paperback)
Series: Semiotext(e) / Foreign Agents
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List price R468
Loot Price R436
Discovery Miles 4 360
You Save R32 (7%)
Expected to ship within 12 - 17 working days
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An examination of new forms of alienation in our never-off,
plugged-in culture-and a clarion call for a "conspiracy of
estranged people." We can reach every point in the world but, more
importantly, we can be reached from any point in the world. Privacy
and its possibilities are abolished. Attention is under siege
everywhere. Not silence but uninterrupted noise, not the red
desert, but a cognitive space overcharged with nervous incentives
to act: this is the alienation of our times... -from The Soul at
Work Capital has managed to overcome the dualism of body and soul
by establishing a workforce in which everything we mean by the
Soul-language, creativity, affects-is mobilized for its own
benefit. Industrial production put to work bodies, muscles, and
arms. Now, in the sphere of digital technology and cyberculture,
exploitation involves the mind, language, and emotions in order to
generate value-while our bodies disappear in front of our computer
screens. In this, his newest book, Franco "Bifo" Berardi-key member
of the Italian Autonomist movement and a close associate of Felix
Guattari-addresses these new forms of estrangement. In the
philosophical landscape of the 1960s and 1970s, the Hegelian
concept of alienation was used to define the harnessing of
subjectivity. The estrangement of workers from their labor, the
feeling of alienation they experienced, and their refusal to submit
to it became the bases for a human community that remained
autonomous from capital. But today a new condition of alienation
has taken root in which workers commonly and voluntarily work
overtime, the population is tethered to cell phones and
Blackberries, debt has become a postmodern form of slavery, and
antidepressants are commonly used to meet the unending pressure of
production. As a result, the conditions for community have run
aground and new philosophical categories are needed. The Soul at
Work is a clarion call for a new collective effort to reclaim
happiness. The Soul at Work is Bifo's long overdue introduction to
English-speaking readers. This Semiotext(e) edition is also the
book's first appearance in any language.
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