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Consumer Behaviour and the Arts - A Marketing Perspective (Paperback) Loot Price: R1,131
Discovery Miles 11 310
You Save: R184 (14%)
Consumer Behaviour and the Arts - A Marketing Perspective (Paperback): Francois Colbert, Alain D'Astous

Consumer Behaviour and the Arts - A Marketing Perspective (Paperback)

Francois Colbert, Alain D'Astous

Series: Discovering the Creative Industries

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List price R1,315 Loot Price R1,131 Discovery Miles 11 310 | Repayment Terms: R106 pm x 12* You Save R184 (14%)

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Introduces a services marketing approach to the cultural sector Practical approach focuses on managerial decisions in the arts world Incorporates examples from across the arts sector

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Discovering the Creative Industries
Release date: September 2021
First published: 2022
Authors: Francois Colbert • Alain D'Astous
Dimensions: 234 x 156 x 14mm (L x W x T)
Format: Paperback
Pages: 140
ISBN-13: 978-0-367-20730-4
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Sport & Leisure > Sports & outdoor recreation > Sports training & coaching > General
LSN: 0-367-20730-3
Barcode: 9780367207304

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