Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Economics > Labour economics

Buy Now

The Economics of Advertising (RLE Advertising) (Hardcover) Loot Price: R4,148
Discovery Miles 41 480
Repayment Terms: R389 pm x 12*
Add to cart
The Economics of Advertising (RLE Advertising) (Hardcover): Frederic Taylor

The Economics of Advertising (RLE Advertising) (Hardcover)

Frederic Taylor

Series: Routledge Library Editions: Advertising

 (sign in to rate)
Loot Price R4,148 Discovery Miles 41 480 | Repayment Terms: R389 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Advertising
Release date: March 2013
First published: 2012
Authors: Frederic Taylor
Dimensions: 234 x 156 x 18mm (L x W x T)
Format: Hardcover
Pages: 256
ISBN-13: 978-0-415-81803-2
Categories: Books > Social sciences > Education > Educational psychology
Books > Social sciences > Education > Higher & further education > General
Books > Social sciences > Education > Careers guidance > Industrial or vocational training
Books > Business & Economics > Economics > Labour economics > General
LSN: 0-415-81803-6
Barcode: 9780415818032

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners