Essential Principles for Fundraising Success - An Answer Manual for the Everyday Challenges of Raising Money (Paperback)

"Essential Principles for Fundraising Success" is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, "Essential Principles for Fundraising Success" takes on the challenges that arise daily in the ongoing, high-pressured business of raising money. In this book, G. Douglass Alexander and Kristina Carlson (the founders of the successful Internet-based, fundraising consulting firm FundraisingINFO) offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraising--developing a case statement, creating a campaign strategy, and securing big gifts. "Essential Principles for Fundraising Success" also offers creative, out-of-the-box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fundraising strategies

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	June 2012
First published:	October 2005
Authors:	G.D. Alexander
Dimensions:	256 x 183 x 12mm (L x W x T)
Format:	Paperback
Pages:	206
ISBN-13:	978-1-118-42733-0
Categories:	Books > Social sciences > Sociology, social studies > Social work > Charities & voluntary services Promotions
LSN:	1-118-42733-5
Barcode:	9781118427330

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