|
Books > Business & Economics > Economics
|
Buy Now
Leveraging Japan - Marketing to the New Asia (Hardcover)
Loot Price: R770
Discovery Miles 7 700
You Save: R267
(26%)
|
|
|
Leveraging Japan - Marketing to the New Asia (Hardcover)
Expected to ship within 12 - 17 working days
|
Despite recent financial upheavals, Japan is still the second
largest market in the world and continues to be a popular location
for western companies. Its shift from a manufacturing to a
consumer-driven economy is creating unprecedented marketing
opportunities and the country offers insights into the future
evolution of emerging Asian markets. This book explores the
fundamental changes in the market and identifies the potential for
western companies in Japan and the rest of Asia. (Kirkus UK)
Japan's current shift from a manufacturing to a consumer economy is
creating unprecedented opportunities for any company with the savvy
to exploit this, the world's second largest market. Certainly, as
the Japanese economy continues to rebound, more and more companies
will continue to stake and build their presence there and use it as
a springboard to enter other growing Asian markets. In Leveraging
Japan, three leading authorities on market strategy and Japan
present the new rules of Japanese marketing and discuss the
evolution of other emerging Asian markets. These experts then share
the same strategies that they've used to help American Express,
Avon, Levi Strauss, and KFC, among other multinational companies,
successfully establish a presence in Japan and leverage that
presence to enter other Asian markets.
To read the first chapter from this book, click here.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
(1)
