Leveraging Japan - Marketing to the New Asia (Hardcover)

Despite recent financial upheavals, Japan is still the second largest market in the world and continues to be a popular location for western companies. Its shift from a manufacturing to a consumer-driven economy is creating unprecedented marketing opportunities and the country offers insights into the future evolution of emerging Asian markets. This book explores the fundamental changes in the market and identifies the potential for western companies in Japan and the rest of Asia. (Kirkus UK)

Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets.
To read the first chapter from this book, click here.

General

Imprint:	Jossey-Bass Inc.,U.S.
Country of origin:	United States
Release date:	2000
First published:	2000
Authors:	G. Fields
Dimensions:	236 x 162 x 27mm (L x W x T)
Format:	Hardcover
Pages:	356
ISBN-13:	978-0-7879-4663-0
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Finance & accounting > Finance > General Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Money & Finance > General
LSN:	0-7879-4663-X
Barcode:	9780787946630

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