Scenarios are a widely used approach to aid strategic analysis. An
innovative guide to new methods in scenario thinking, this book
presents a detailed step-by-step account of the "intuitive logics"
method for developing and using scenarios within organizations. The
authors detail a range of methodological innovations and show how
to apply the most relevant technique to a particular situation. The
approach is based on a mix of both high-level research and
top-level consultancy experience. The book focuses on the
demonstration and illustration of practical steps in scenario
development processes.
"Scenario Thinking" describes the logical bases of a range of
scenario methods and provides detailed 'road maps' on how to
implement them - together with practical examples of their
application. The authors review the strengths and weaknesses of
each method and detail the time and material resources that each
method requires, providing a comprehensive overview of the most
useful and successful methods at your organization's disposal.
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