Scenario Thinking - Practical Approaches to the Future (Hardcover)

Scenarios are a widely used approach to aid strategic analysis. An innovative guide to new methods in scenario thinking, this book presents a detailed step-by-step account of the "intuitive logics" method for developing and using scenarios within organizations. The authors detail a range of methodological innovations and show how to apply the most relevant technique to a particular situation. The approach is based on a mix of both high-level research and top-level consultancy experience. The book focuses on the demonstration and illustration of practical steps in scenario development processes.
"Scenario Thinking" describes the logical bases of a range of scenario methods and provides detailed 'road maps' on how to implement them - together with practical examples of their application. The authors review the strengths and weaknesses of each method and detail the time and material resources that each method requires, providing a comprehensive overview of the most useful and successful methods at your organization's disposal.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	May 2011
First published:	2011
Authors:	G. Wright • G Cairns
Dimensions:	216 x 140 x 17mm (L x W x T)
Format:	Hardcover
Pages:	192
ISBN-13:	978-0-230-27156-2
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > Management decision making > General Promotions
LSN:	0-230-27156-1
Barcode:	9780230271562

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