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Market-Value Pricing - Definitions, Concepts, and Processes for Market-Value Centric Pricing (Paperback, 1st ed. 2019)
Loot Price: R1,767
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Market-Value Pricing - Definitions, Concepts, and Processes for Market-Value Centric Pricing (Paperback, 1st ed. 2019)
Series: SpringerBriefs in Business
Expected to ship within 10 - 15 working days
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This book highlights essential concepts, models, and processes that
help those responsible for making pricing decisions - whether
professionally or privately - to effectively engage in product
pricing activities. Novel, straightforward and clearly structured,
the Blackblot Market-Value Pricing (TM) Model (MVP Model),
introduced in this book, employs a market-value-centric pricing
process that offers step-by-step guidance on the managerial
decisions that help determine a product's price. This intentionally
succinct, highly readable, and practical book provides
practitioners with the knowledge and tools they need in order to
approach pricing activities in an organized and efficient manner.
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