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Market-Value Pricing - Definitions, Concepts, and Processes for Market-Value Centric Pricing (Paperback, 1st ed. 2019) Loot Price: R1,767

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Market-Value Pricing - Definitions, Concepts, and Processes for Market-Value Centric Pricing (Paperback, 1st ed. 2019): Gabriel...

Market-Value Pricing - Definitions, Concepts, and Processes for Market-Value Centric Pricing (Paperback, 1st ed. 2019)

Gabriel Steinhardt

Series: SpringerBriefs in Business

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Loot Price R1,767 Discovery Miles 17 670 | Repayment Terms: R166 pm x 12*

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This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions - whether professionally or privately - to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing (TM) Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product's price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	SpringerBriefs in Business
Release date:	February 2019
First published:	2019
Authors:	Gabriel Steinhardt
Dimensions:	235 x 155 x 4mm (L x W x T)
Format:	Paperback
Pages:	52
Edition:	1st ed. 2019
ISBN-13:	978-3-03-010733-8
Categories:	Books > Business & Economics > Finance & accounting > Finance > Corporate finance Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > General Books > Money & Finance > Corporate finance Promotions
LSN:	3-03-010733-7
Barcode:	9783030107338