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Books > Social sciences > Education > Higher & further education
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The Marketisation of Higher Education and the Student as Consumer (Paperback)
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The Marketisation of Higher Education and the Student as Consumer (Paperback)
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Until recently government policy in the UK has encouraged an
expansion of Higher Education to increase participation and with an
express aim of creating a more educated workforce. This expansion
has led to competition between Higher Education institutions, with
students increasingly positioned as consumers and institutions
working to improve the extent to which they meet 'consumer
demands'. Especially given the latest government funding cuts, the
most prevalent outlook in Higher Education today is one of
business, forcing institutions to reassess the way they are managed
and promoted to ensure maximum efficiency, sales and 'profits'.
Students view the opportunity to gain a degree as a right, and a
service which they have paid for, demanding a greater choice and a
return on their investment. Changes in higher education have been
rapid, and there has been little critical research into the
implications. This volume brings together internationally
comparative academic perspectives, critical accounts and empirical
research to explore fully the issues and experiences of education
as a commodity, examining: the international and financial context
of marketisation the new purposes of universities the implications
of university branding and promotion league tables and student
surveys vs. quality of education the higher education market and
distance learning students as 'active consumers' in the co-creation
of value changing student experiences, demands and focus. With
contributions from many of the leading names involved in Higher
Education including Ron Barnett, Frank Furedi, Lewis Elton, Roger
Brown and also Laurie Taylor in his journalistic guise as an
academic at the University of Poppleton, this book will be
essential reading for many.
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