Services, unlike manufactured products, cannot be stored for sale
at a later date. Fluctuations in demand challenge a
capacity-constrained service industry. Transportation services can
have a relatively fixed seat capacity, which is based on the amount
of equipment they have. When a departure leaves with empty seats,
the opportunity to earn money for those seats is lost. The purpose
of this book is to help transportation services and RM
practitioners apply the best revenue management and pricing
principles in order to optimally manage demand and maximize
profitability.
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