"This book adds immeasurably to our appreciation and understanding
of the power the aural medium possesses to mirror and shape
culture." -- Communication Booknotes Quarterly
From reviews of the first edition: "The magic of [a] wildly
colorful chapter in broadcast history lives on in this
entertainingly informative look at the forces and the people who
contributed to the rise of the medium." -- Chicago Tribune
"Characters like Wolfman Jack, Reverend Ike, Norman Baker, "Dr." J.
R. Brinkley, Pappy O'Daniel and others were master showmen and
tremendously successful salesmen. Secret-formula medicines, magic
prayer cloths, Crazy Water Crystals, and goat-gland rejuvenations
are just part of this often hilarious telling of this outrageous
period in broadcast history." -- Variety "If you're wondering where
Herbalife, Home Shopping Network, No-Money-Down Seminars, and Jim
and Tammy Bakker found their inspiration and techniques, look no
further than this superb book." -- Dallas Morning News
Before the Internet brought the world together, there was border
radio. These mega-watt "border blaster" stations, set up just
across the Mexican border to evade U.S. regulations, beamed
programming across the United States and as far away as South
America, Japan, and Western Europe.
This book traces the eventful history of border radio from its
founding in the 1930s by "goat-gland doctor" J. R. Brinkley to the
glory days of Wolfman Jack in the 1960s. Along the way, it shows
how border broadcasters pioneered direct sales advertising, helped
prove the power of electronic media as a political tool, aided in
spreading the popularity of country music, rhythm and blues, and
rock, and laidthe foundations for today's electronic church. The
authors have revised the text to include even more first-hand
information and a larger selection of photographs.
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