Consumer Behavior in Action - Real-life Applications for Marketing Managers (Paperback)

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author's practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	October 2010
First published:	2011
Authors:	Geoffrey Paul Lantos
Dimensions:	280 x 210 x 3mm (L x W x T)
Format:	Paperback
Pages:	648
ISBN-13:	978-0-7656-2090-3
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	0-7656-2090-1
Barcode:	9780765620903

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