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Books > Social sciences > Politics & government
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The Psychology of Media and Politics (Hardcover)
Loot Price: R2,233
Discovery Miles 22 330
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The Psychology of Media and Politics (Hardcover)
Expected to ship within 12 - 17 working days
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Research indicates that people discount their own opinions and
experiences in favor of those of "experts" as espoused in the
media. The framing of news coverage thus has a profound impact on
public opinion, and political decision making as a response to
public outcry. However, the choice of how to frame the news is
typically made to solicit viewership and high ratings rather than
to convey accurate and meaningful information. This book discusses
why people discount their own opinions, how the media shapes the
news, when this drives political decision making, and what the
effect is on the future of society.
Issues addressed include:
* How powerful are the media in shaping political beliefs/judgment?
* How has this power changed in recent years?
* How does media influence voting behavior?
* To what extent do media opinions affect political decision
making?
* Demonstrates the ways in which the media both constrain and
facilitate democratic participation
* Provides insight into why individuals have varying levels of
attention to and interest in politics
* Discusses such issues as political advertising, polls, debates,
and journalists' pursuit of scandal
* Describes why only some Americans turn out to vote in prominent
elections.
* Offers a model of personal- versus social-level influences that
extends beyond politics into other important topic areas
* Brings together research and theories from the fields of
Communication, Psychology, and Political Science
* Reviews hundreds of key sources, both historical and contemporary
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