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Shape-Shifting Capital - Spiritual Management, Critical Theory, and the Ethnographic Project (Hardcover)
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Shape-Shifting Capital - Spiritual Management, Critical Theory, and the Ethnographic Project (Hardcover)
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Shape-Shifting Capital: Spiritual Management, Critical Theory, and
the Ethnographic Project is positioned at the intersection of
anthropology, critical theory, and philosophy of religion. First,
Gonzalez explores the phenomena of "workplace spirituality" in a
language that is accessible to a general readership. Taking
contemporary trends in organizational management as a case study,
he argues, by way of a detailed ethnographic study of practitioners
of workplace spirituality, that the conceptual and institutional
boundaries between religion, science, and capitalism are being
redrawn by theologized management appropriations of tropes borrowed
from creativity theory and quantum mechanics. Second, Gonzalez
makes a case for a critical anthropology of religion that combines
existential concerns for biography and intentionality with
poststructuralist concerns for power, arguing that the ways in
which the personalization of metaphor bridges personal and social
histories also helps bring about broader epistemic shifts in
society. Finally, in a postsecular age in which capitalism itself
is explicitly and confidently "spiritual," Gonzalez suggests that
it is imperative to reorient our critical energies towards a
present day evaluation of postmodern capitalism's
boundary-blurring. Gonzalez further argues that the kind of
"existential deconstruction" performed by what he calls
"existential archeology" can serve the needs of any social
criticism of neoliberal "religion" and corporate spirituality.
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