`A text that successfully bridges the gap between academic
theorizing and practitioner applicability because it uses multiple
real-world examples/mini-cases of management techniques to
illustrate the well-researched academic theoretical foundations of
the book' - Creativity and Innovation Management `A complete and
useful treatment of the domain of product and service decisions.
This book is unique in its treatment, dealing with product and
service portfolio evaluation, new product/service development and
product/service elimination in an integrated manner. Enlivened by
many mini-cases, the book provides a soup-to-nuts approach that
will prove very attractive for students and be a valuable reference
for managers as well. Highly recommended' - Gary L Lilien,
Distinguished Research Professor of Management Science, Penn State
University `Product and Services Management (PSM) is a welcome, up
to date summary of the key issues facing firms in developing and
refreshing their portfolios. The examples and cases bring the
academic arguments clearly into focus and demonstrate the crucial
role of PSM in leading the overall strategy of the firm' -
Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston
University, Birmingham `Managers responsible for and students
interested in product portfolio decisions previously had to consult
several sources for obtaining up-to-date information; books on new
product development, articles on service development, readers on
product management, and frameworks for product evaluation and
termination. With the book Product and Services Management the
reader obtains four-in-one. Avlonitis and Papastathopoulou reveal
in a compelling and comprehensive manner why product decisions are
the cornerstone of modern marketing and business, and illustrate
the theory with numerous mini-cases from Europe and elsewhere. A
must read for everyone with a passion for products' - Dr Erik Jan
Hultink, Professor of New Product Marketing, Delft University of
Technology This book provides a holistic approach to the study of
product and services management. It looks at the key milestones
within a product's or service life cycle and considers in detail
three crucial areas within product management, namely
product/service portfolio evaluation, new product/service
development and product/service elimination. Based on research
conducted in Europe and North America, this book includes revealing
cases studies that will help students make important connections
between theory and practice. The pedagogical features provided in
each chapter include chapter introduction, summary, questions and a
further reading section. Additional material for instructors
include PowerPoint slides and indicative answers to each chapter's
questions. This book is written for undergraduate and postgraduate
students of business administration who are pursuing courses in
marketing, product portfolio management, new product development
and product policy.
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