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Social Data Science Xennials - Between Analogue and Digital Social Research (Hardcover, 1st ed. 2020)
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Social Data Science Xennials - Between Analogue and Digital Social Research (Hardcover, 1st ed. 2020)
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This book explores the tension between analogue and digital as part
of an evolving research programme and focuses on the sequencing of
methods within it. The book will be an invaluable reference for
scholars who routinely engage in critical sociological analysis of
the digital workplace and find it easier to treat the digital as an
object of study. It describes how the transformations taking place
in the 10-year arc of a career spent doing fieldwork in the IT
sector led the author to progressively embrace new forms of data
and methods. In a time where sociological imagination takes the
shape of whatever new phenomenon can be studied by transactional
data and machine learning methods, it is a reminder that
longstanding engagement with a particular field of practice is the
basis of empirical social science expertise. 'This short book by
Gian Marco Campagnolo is remarkably wide-ranging. It draws on
theoretical perspectives as varied as Harold Garfinkel's
ethnomethodology and Andrew Abbott's 'linked ecologies' to discuss
topics as diverse as the adoption of packaged enterprise software
in the public sector in Italy and the careers of often influential
industry analysts. Campagnolo's methods are primarily qualitative
and ethnographic, but he shows a proper appreciation for
quantitative methods such as text mining and sequence analysis. The
book ends with a discussion of the famously difficult issue of
achieving 'explainability' in machine learning. Campagnolo
tantalisingly suggests the usefulness here of how
ethnomethodologists view 'accountability': as a practical
accomplishment that is hampered, rather than fostered, by efforts
to give full explanations.' -Donald MacKenzie, Professor of
Sociology, Edinburgh University, Scotland 'The author adopts a
'processual' perspective on social data science as means of
exploring and reflecting on the emergence of an academic career
within this new domain of interdisciplinary inquiry. This is
certainly a novel and interesting approach given the fact that
'data science' is work in progress and is characterized by a number
of competing occupational groups that are struggling to define this
emerging field.' -William Housley, Professor, University of
Cardiff, UK 'Having myself written about the relationships between
ethnography and computer science, I see this book as a timely
contribution in that it extends the existing debate to data
science. Data science is an emerging discipline that is gaining
central stage in industry and in the public discourse. The aim of
this book to indicate the importance of interdisciplinarity in this
field is commendable.' -Giolo Fele, Professor, University of
Trento, Italy 'This book provides two entwined accounts: a
reflective personal journey across different projects and methods
and a grounded, genealogically sound analysis of the approaches and
contributions of social science to understanding the digital
society. These dual accounts are adroitly communicated. Their bold
combination yields a unique and invaluable contribution to
fundamental discussions in the social sciences, as well as an
exemplar for how to combine ethnographic and data-driven analysis
in a theoretically and epistemologically informed manner. With this
book, Campagnolo brings us close to the methods and opens up an
inspiring and challenging agenda for combining old and new forms of
inquiry into sociological problems.' -Anne Beaulieu, Director Data
Research Centre, University of Groningen, Netherlands
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