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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
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Entrepreneurship for Rural Start-ups - Lessons and Guidance for New Venture Creation (Hardcover)
Loot Price: R1,395
Discovery Miles 13 950
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Entrepreneurship for Rural Start-ups - Lessons and Guidance for New Venture Creation (Hardcover)
Series: Routledge Focus on Business and Management
Expected to ship within 12 - 17 working days
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Entrepreneurs who start out with no network, no money, no market
and scarce resources find a big contrast between what they read in
books and the success stories from the Valley and their reality,
specially first-timers. Most entrepreneurial books focus on the
Business Canvas Model, simplifying the process of building a
start-up. Many entrepreneurs who have no previous business
experience embrace quick and lean methods without the foundations
needed to build solid value proposals. This book stands out because
it deals with entrepreneurship in environments far removed from
large cities with fewer infrastructures, connections and resources
but which also need companies that provide services to citizens and
society. This book focuses on the basics, treating each part of the
business canvas as a discipline itself that must be mastered. The
book illustrates key lessons learned and offers guidance on
essential topics for new venture success in mainstream markets. It
expands critical lessons learned and points of guidance across
several key topics for new venture creation. Noteworthy is the role
of context, financial understanding, building business development
skills and start-up communications. Entrepreneurship for Rural
Start-ups will be of interest to students, academics and
researchers in the field of entrepreneurship, and will be of use to
individuals looking to start a local business to take advantage of
the rural environment and the possibilities it offers.
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