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Value and the Media - Cultural Production and Consumption in Digital Markets (Hardcover, New Ed)
Loot Price: R4,158
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Value and the Media - Cultural Production and Consumption in Digital Markets (Hardcover, New Ed)
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Value is seldom discussed in its own right, though it is of utmost
importance to our relations with media texts and cultural objects,
as we constantly make judgements of various kinds with respect to
them. This book focuses on how value - aesthetic, political and
social and economic value - is produced in contemporary media and
cultural production. Contending that value is not constituted by
the essence of a thing, but is rather produced in social relations,
through negotiations and justifications, Value and the Media
discusses changes in the cultural industries over the past two
decades, emphasising the rise of new, digital media, and the
opportunities that these afford for the production and consumption
of media texts and objects. Richly illustrated with examples from
the UK, USA and Europe, this volume explores a range of media: both
old mass media and new personal media, with a constant focus on the
importance of both for our understanding of the changes that have
occurred on the media landscape and their implications for the
production of value. As such, this book will be of interest to
social scientists and theorists working in the fields of cultural
and media studies, popular culture, and consumption.
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