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The Routledge Companion to Consumer Behavior Analysis (Hardcover)
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The Routledge Companion to Consumer Behavior Analysis (Hardcover)
Series: Routledge Companions in Marketing, Advertising and Communication
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The Routledge Companion to Consumer Behavior Analysis provides a
unique and eclectic combination of behavioral, cognitive and
environmental perspectives to illuminate the real-world
complexities of consumer choice in a marketing-oriented economy.
Edited by a leading authority in the field, the contributing
authors have created a unique anthology for understanding consumer
preference by bringing together the very latest research and
thinking in consumer behavior analysis. This comprehensive and
innovative volume ranges over a broad multi-disciplinary
perspective from economic psychology, behavioral psychology and
experimental economics, but its chief focus is on the critical
evaluation of consumer choice in the natural settings of affluent,
marketing-oriented economies. By focussing on human economic and
social choices, which involve social exchange, it explores and
reveals the enormous potential of consumer behavior analysis to
illuminate the role of modern marketing-oriented business
organizations in shaping and responding to consumer choice. This
will be of particular interest to academics, researchers and
advanced students in marketing, consumer behavior, behavior
analysis, social psychology, behavioral economics and behavioral
psychology.
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