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Books > Language & Literature > Language & linguistics > Semantics (meaning)
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Elasticity in Healthcare Communication - A Cross-Cultural Perspective (Hardcover)
Loot Price: R2,651
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Elasticity in Healthcare Communication - A Cross-Cultural Perspective (Hardcover)
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Elastic language is a phenomenon in linguistics that refers to how
we stretch the meanings of words, depending on the context in which
they are used - for example many, about 20, perhaps, could be. This
study looks specifically at elastic language in the fields of
medicine and healthcare, showing how it is used to serve both the
patient's and the professional's needs. It explores the pragmatics
and metapragmatics of elasticity in the delivery of online medical
information as a way of avoiding miscommunication. Based on data
from Chinese and English sources, it takes a cross-cultural
perspective, to present an account of harmony and disharmony
between professional medical websites and their users. Adding
exciting new dimensions to the fields of health communication and
pragmatics, it is essential reading for scholars and advanced
students in semantics, pragmatics, discourse analysis and
interactional linguistics, as well as professionals involved in
healthcare and communication.
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