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Alpha Phi Alpha - A Legacy of Greatness, the Demands of Transcendence (Paperback)
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Alpha Phi Alpha - A Legacy of Greatness, the Demands of Transcendence (Paperback)
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On December 4, 1906, on Cornell University's campus, seven black
men founded one of the greatest and most enduring organizations in
American history. Alpha Phi Alpha Fraternity Inc. has brought
together and shaped such esteemed men as Martin Luther King Jr.,
Cornel West, Thurgood Marshall, Wes Moore, W. E. B. DuBois, Roland
Martin, and Paul Robeson. "Born in the shadow of slavery and on the
lap of disenfranchisement," Alpha Phi Alpha -- like other black
Greek-letter organizations -- was founded to instill a spirit of
high academic achievement and intellectualism, foster meaningful
and lifelong ties, and racially uplift those brothers who would be
initiated into its ranks. In Alpha Phi Alpha, Gregory S. Parks,
Stefan M. Bradley, and other contributing authors analyze the
fraternity and its members' fidelity to the founding precepts set
forth in 1906. They discuss the identity established by the
fraternity at its inception, the challenges of protecting the image
and brand, and how the organization can identify and train future
Alpha men to uphold the standards of an outstanding African
American fraternity. Drawing on organizational identity theory and
a diverse array of methodologies, the authors raise and answer
questions that are relevant not only to Alpha Phi Alpha but to all
black Greek-letter organizations.
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