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Risk and Health Communication in an Evolving Media Environment (Paperback)
Loot Price: R1,312
Discovery Miles 13 120
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Risk and Health Communication in an Evolving Media Environment (Paperback)
Series: Electronic Media Research Series
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R1,332
Discovery Miles: 13 320
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Broadcast media has a particular fascination with stories that
involve risk and health crisis events-disease outbreaks, terrorist
acts, and natural disasters-contexts where risk and health
communication play a critical role. An evolving media landscape
introduces both challenges and opportunities for using
communication to manage extreme events and hazardous contexts. Risk
and Health Communication in an Evolving Media Environment addresses
issues of risk and health communication with a collection of
chapters that reflect state-of-the-art discussion by top scholars
in the field. The authors in this volume develop unique and
insightful perspectives by employing the best available research on
topics such as brand awareness in healthcare communication,
occupational safety, climate change communication, local broadcasts
of weather emergencies, terrorism, and the Ebola outbreak, among
many other areas. It features analysis of new and traditional media
that connects disasters, crises, risks, and public policy issues
into a coherent fabric. This book bridges a substantial, but
sometimes disconnected body of literature, and by doing so asks how
contexts related to risk and health communication are best
approached, how researchers balance scientific findings with
cultural issues, and how scholars study an increasingly media-savvy
society with traditional research methods.
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