Gauging Public Opinion (Paperback)

This book furnishes the first systematic examination of the highly important and widely misunderstood new methods of surveying public opinion. The studies reported were done by Princeton's Office of Public Opinion Research under the direction of Hadley Cantril, one of the leading social psychologists in the country. The book pioneers in stimulating fashion some of the many problems involved in the determination of public opinion by modern techniques. Originally published in 1944. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

General

Imprint:	Princeton University Press
Country of origin:	United States
Series:	Princeton Legacy Library
Release date:	November 2015
First published:	1944
Authors:	Hadley Cantril
Dimensions:	235 x 152 x 18mm (L x W x T)
Format:	Paperback - Trade
Pages:	334
ISBN-13:	978-0-691-62769-4
Categories:	Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Public opinion & polls Promotions
LSN:	0-691-62769-X
Barcode:	9780691627694

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