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Television Myth and the American Mind, 2nd Edition (Hardcover, 2nd Revised edition)
Loot Price: R2,746
Discovery Miles 27 460
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Television Myth and the American Mind, 2nd Edition (Hardcover, 2nd Revised edition)
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This book offers an interpretation of the myths that shape
television images and reinforce this culture's dominant ideology.
It provides histories of all television genres and connects
developments within each genre to political, social, and cultural
shifts in the larger society. This new Second Edition updates the
previous edition's close textual analysis of representative series
and serials to mid-1993, reflecting the significant changes that
have occurred in both the business of television in the United
States and in the larger society's dominant ideology. The Second
Edition also reflects significant advances in critical theory
related to the study of television that have occurred over the past
decade, and it incorporates both the structuralist critical
position (dominant in the first edition) and a post-structuralist
position which moves away from a determinist textual analysis of
ideology to a consideration of possible multiple decodings.
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