Trade Shows in the Globalizing Knowledge Economy (Hardcover)

This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows. The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.

General

Imprint:	Oxford UniversityPress
Country of origin:	United Kingdom
Release date:	July 2014
First published:	September 2014
Authors:	Harald Bathelt (Professor of Political Science; and Professor of Geography; Zijiang Visiting Chair) • Francesca Golfetto (Full Professor; Director) • Diego Rinallo (Associate Professor; Associated Researcher; Affiliated Member)
Dimensions:	236 x 163 x 28mm (L x W x T)
Format:	Hardcover
Pages:	342
ISBN-13:	978-0-19-964308-0
Categories:	Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Sales & marketing > General Books > Earth & environment > Geography > Human geography > Economic geography Books > Business & Economics > Economics > International economics > International trade > General Promotions
LSN:	0-19-964308-3
Barcode:	9780199643080

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