What matters most to voters when they choose their leaders? This
book suggests that performance politics is at the heart of
contemporary democracy, with voters forming judgments about how
well competing parties and leaders perform on important issues.
Given the high stakes and uncertainty involved, voters rely heavily
on partisan cues and party leader images as guides to electoral
choice. However, the authors argue that the issue agenda of British
politics has changed markedly in recent years. A cluster of
concerns about crime, immigration and terrorism now mix with
perennial economic and public service issues. Since voters and
parties often share the same positions on these issues, political
competition focuses on who can do the best job. This book shows
that a model emphasizing flexible partisan attachments, party
leader images and judgments of party competence on key issues can
explain electoral choice in contemporary Britain.
General
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