View the Table of Contents. Read the Introduction.
Henry Jenkins at Authors@Google (video)
"Jenkins is one of us: a geek, a fan, a popcult packrat. He's
also an incisive and unflinching critic. His affection for the
subject and sharp eye for 'what it all means' are an unbeatable
combination. This is fascinating, engrossing and enlightening
reading."
--Cory Doctorow, author of "Someone Comes to Town, Someone Leaves
Town" and co-editor of "Boing Boing"
Henry Jenkins's pioneering work in the early 1990s promoted the
idea that fans are among the most active, creative, critically
engaged, and socially connected consumers of popular culture and
that they represent the vanguard of a new relationship with mass
media. Though marginal and largely invisible to the general public
at the time, today, media producers and advertisers, not to mention
researchers and fans, take for granted the idea that the success of
a media franchise depends on fan investments and participation.
Bringing together the highlights of a decade and a half of
groundbreaking research into the cultural life of media consumers,
Fans, Bloggers, and Gamers takes readers from Jenkins's progressive
early work defending fan culture against those who would
marginalize or stigmatize it, through to his more recent work,
combating moral panic and defending Goths and gamers in the wake of
the Columbine shootings. Starting with an interview on the current
state of fan studies, this volume maps the core theoretical and
methodological issues in Fan Studies. It goes on to chart the
growth of participatory culture on the web, take up blogging as
perhaps the most powerful illustration of how consumer
participation impactsmainstream media, and debate the public policy
implications surrounding participation and intellectual
property.
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