This book offers new insights into value co-creation in the context
of sport management. Based on recent developments in academia (e.g.
service-dominant logic) and empirical evidence, it highlights the
significance of customers and other firms and organisations
(service networks) for the creation of high quality products and
services. Five articles shed more light on various aspects of value
co-creation including a sport value framework, customer-to-customer
value co-creation platforms, fan consumption communities, value
co-destruction, and coopetition strategies. They also broaden our
understanding of the processes that lead to joint value creation by
different parties. In addition, the authors present insights that
can be helpful in practice, and describe guidelines and strategies
that are in line with the concept of value co-creation. In so
doing, this book helps to develop better theories, and to provide
guidance for sport managers for the design of value creation as a
collaborative relational and dynamic process between multiple
actors. This book was published as a special issue of European
Sport Management Quarterly.
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