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Business Diplomacy by Multinational Corporations - Towards a Model based on Catholic Social Thought (Hardcover)
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Business Diplomacy by Multinational Corporations - Towards a Model based on Catholic Social Thought (Hardcover)
Series: Emerald Points
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Over the past two decades, increasing attention has been paid to
the concept of business diplomacy. This is becoming more important
for multinational corporations (MNCs) as they deal with an
increasingly demanding and dynamic international business arena.
Despite the growing literature on this phenomenon, there is no
sound theory-based business diplomacy model that can help to
understand MNCs' relationship-building activities in the global
society and provide a normative, moral guide for MNCs on how to
conduct business diplomacy successfully. In Business Diplomacy by
Multinational Corporations, Huub Ruel turns to Catholic Social
Thought (CST), an intellectual tradition extending back 2000 years
that promotes the key principles of human dignity, the common good,
solidarity and subsidiarity. According to CST, a business is a
community of people and its purpose is to serve the common good.
This clearly diverges from the dominant shareholder view of
business and CST provides a basis for a normative business
diplomacy model. This in turn provides a clear, distinctive
instrument for MNCs to reflect on their purpose and role in the
global society while also guiding and directing their
relationship-building actions with other actors in the global
society. This book is essential reading for researchers studying
ethics and morality from an international business viewpoint.
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