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Everyday Readers - Reading and Popular Culture (Paperback)
Loot Price: R747
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Everyday Readers - Reading and Popular Culture (Paperback)
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Total price: R767
Discovery Miles: 7 670
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Book reading often seems to function as a barometer of cultural
vitality. For those who wish to argue that we live in a dumbed-down
age, the alleged decline in book reading often becomes the
benchmark of falling cultural standards. Although pessimistic
critics and commentators may shout that the time of the book is
over, as they have since the fifteenth century, millions of readers
worldwide are not listening to them. Despite the allure of
television and the internet, book reading remains a popular
activity. However, despite the huge global audiences for books, it
is surprising that the complexity of everyday book culture is not
readily comprehended. To the apparently simple and perennial
question: 'what do people do with books?', this research offers a
sophisticated response that goes beyond the narrow perception that
reading is solely the consumption of narrative. It combines a
number of different academic approaches (cultural geography and
sociology; literary and cultural studies; and cultural history) in
order to better understand the complex nature of readers' everyday
encounters with their books. Through the use of an ethnographic
method, which grounds the analysis firmly in the experience of real
embodied readers, this work reveals the rich textures of everyday
reading culture. It demonstrates how seemingly mundane acts of
popular reading are, in fact, complex performances enabled and
curtailed simultaneously by three cultural economies: the
spatio-temporal, the social and the textual. While the consumption
of narrative (often thought to be an entirely adequate definition
of reading) remains significant, it is only a single element in an
everyday reading practice that is, as this book shows, anything but
ordinary.
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