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Web Dragons - Inside the Myths of Search Engine Technology (Paperback)
Loot Price: R1,466
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Web Dragons - Inside the Myths of Search Engine Technology (Paperback)
Series: The Morgan Kaufmann Series in Multimedia Information and Systems
Expected to ship within 10 - 15 working days
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In the eye-blink that has elapsed since the turn of the millennium,
the lives of those of us who work with information have been
utterly transformed. Pretty well all we need to know is on the web;
if not today, then tomorrow. It's where we learn and play, shop and
do business, keep up with old friends and meet new ones. What makes
it possible for us to find the stuff we need to know? Search
engines.
Search engines - "web dragons" - are the portals through which we
access society's treasure trove of information. How do they stack
up against librarians, the gatekeepers over centuries past? What
role will libraries play in a world whose information is ruled by
the web? How is the web organized? Who controls its contents, and
how do they do it? How do search engines work? How can web
visibility be exploited by those who want to sell us their wares?
What's coming tomorrow, and can we influence it? We are witnessing
the dawn of a new era, starting right now - and this book shows you
what it will look like and how it will change your world.
Do you use search engines every day? Are you a developer or a
librarian, helping others with their information needs? A
researcher or journalist for whom the web has changed the very way
you work? An online marketer or site designer, whose career exists
because of the web? Whoever you are: if you care about information,
this book will open your eyes - and make you blink.
About the authors:
Ian H. Witten is professor of computer science at the University of
Waikato, where he directs the New Zealand Digital Library research
project. He has published widely on digital libraries, machine
learning, text compression, hypertext, speech synthesis and signal
processing, and computer typography. A fellow of the ACM, he has
written several books, including How to Build a Digital Library
(2002) and Data Mining (2005), both from Morgan Kaufmann.
Marco Gori is professor of computer science at the University of
Siena, where he leads the artificial intelligence research group.
He is the Chairman of the Italian Chapter of the IEEE Computational
Intelligence Society, a fellow of the IEEE and of the ECCAI, and
former President of the Italian Association for Artificial
Intelligence.
Teresa Numerico teaches network theory and communication studies at
the University of Rome 3, and is a researcher in Philosophy of
Science at the University of Salerno. Previously she was employed
as a business development and marketing manager for various media
companies, including the Italian branch of Turner Broadcasting
System (CNN and Cartoon Network).
* Presents a critical view of the idea of funneling information
access through a small handful of gateways and the notion of a
centralized index--and the problems that may cause.
* Provides promising approaches for addressing the problems, such
as the personalization of web services.
* Presented by authorities in the field of digital libraries, web
history, machine learning, and web and data mining.
* Find more information at the author's site: webdragons.net.
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