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Greening Business - Research, Theory, and Practice (Hardcover)
Loot Price: R4,211
Discovery Miles 42 110
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Greening Business - Research, Theory, and Practice (Hardcover)
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Environmental protection has increasingly become a business issue
at both the strategic and operational level for businesses of all
sizes and across all continents. Greening Business is a
comprehensive and highly contemporary analysis of the
business/natural environment interface. Supported by numerous
examples of current environmental practices in industry and
commerce, the book examines why, when, and how businesses have
responded to the growing pressures from governments, citizens, and
other stakeholders to improve on their environmental performance.
Focusing on the firm as the primary unit of analysis, the book
examines the major drivers of corporate ecological responsiveness
and critically investigates the nature and range of business
responses in both theory and practice. It offers a detailed
analysis of the contested business case for corporate greening,
using insights from current strategy and management theory,
including the resource-based view of the firm, and discusses the
ways in which a firm can incorporate its concern for environmental
protection into its day-to-day operations and decisions and through
its strategic posture. It concludes with a discussion of the notion
of the ecologically sustainable enterprise.
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